Traceability and transparency: key drivers of B2B transformation

B&C Collection is a B2B brand specialized in the design and distribution of promotional and corporate apparel across Europe. Committed to a more responsible fashion industry, the brand partnered with Fairly Made to enhance the traceability of its products and provide clients with transparent access to supply chain and impact data for each garment.

Challenges
B&C Collection aimed to increase the transparency of its supply chain and strengthen its commitment to social and environmental responsibility. The primary goal was to comply with French and European regulations—particularly the AGEC law—by ensuring better traceability of the materials used.

Solution
To meet B&C Collection’s needs, Fairly Made implemented a comprehensive approach based on three pillars: traceability, environmental impact, and communication.

1️⃣ Enhanced traceability
Detailed mapping of suppliers and collection of factory certifications (GOTS, GRS, OCS, STANDARD 100 by OEKO-TEX, etc.), ensuring more responsible sourcing practices.

2️⃣ Environmental impact assessment
Product-level Life Cycle Assessments (LCAs) were conducted to help B&C Collection deepen its understanding of environmental impacts and guide improvement actions.

3️⃣ Transparency and communication
Digital passports were deployed across 100% of the product range, using QR codes and showcases to highlight the brand’s sustainability commitments and provide customers with instant access to traceability and impact data.

Benefits
Through this collaboration, B&C Collection has taken a significant step forward in its transparency journey and supply chain knowledge.

• Stronger supplier engagement
  
  • 248 products analyzed in the first assessment
  • Number of traced suppliers doubled: from 35 to 65
  • 11 certified factories identified, ensuring greater production transparency
  • 40 certifications collected, 8 of which include social criteria
• Detailed understanding of transformation stages
  
  • Spinning: 70% traced
  • Knitting: 93.4% traced
  • Weaving: 62.4% traced
  • Dyeing: 99% traced
  • Manufacturing: 100% traced

B&C Collection is evolving its sourcing practices toward a more responsible model. This collaboration has raised awareness among both internal teams and suppliers around traceability and impact challenges. As part of this effort, the brand is progressively deploying QR codes and new communication tools to offer customers increased transparency on the origin and environmental impact of its products.

Next steps
The partnership between Fairly Made and B&C Collection continues with ambitious goals for the future:

• Rollout of QR codes on upcoming collections
• Improved traceability rates for raw materials
• Expansion of impact analyses to new product lines

Through this initiative, B&C Collection positions itself as a key player in responsible transformation within the B2B textile sector.

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